Princeska is a new Bulgarian brand for boutique children’s clothing, with the motto to “create a story in reality and children’s dreams to come true”, for which, an experienced design team with a long history take care of.

The story began back in 1992 through the brush of the chief designer and founder of the brand – Diana Naydenova. At that time, she was making clothing boutique and uniques, as her passion is painting on silk, and makes modeling the garment into an art. Diana Naydenova has many solo exhibitions, shows and participated in the Festival of haute couture, avant-garde fashion, and the Bulgarian Fashion forum. In 1996, Diana won first prize in the “Painted silk” by the Association of the Bulgarian designers.
Her love of fashion has managed to pass on to her little daughter – Annie, who at the time she was 13 years old. The two of them, together, create an art and “subject the matters of their boundless creative imagination.” Lyubomir Stoykov (Almanac of the Bulgarian fashion 2001). Only 16 years old, Annie debuted with private fashion collection and discovers Forum Bulgarian fashion, as she at the time was the youngest designer of Bulgaria.

The ‘Mother and daughter’ duo had a lot of independent reviews and media appearances, including presenting Bulgaria on the fashion channel – FTV (Fashion TV). Their vocation is to dress in beauty youngsters and elders.

After several years of interruption, in 2015 they created the brand Princeska. Inspired by the youngest, they create with love, enthusiasm and attention to each detail. In their creative endeavors, they manage to combine the stylish and beautiful line of the garment, made of expensive fabrics and handmade elements, with specially designed patterns that are suitable for active children’s games. The guarantee, for the convenience of the designer clothing, of brand Princeska, comes from the consultants who are part of the creative team. These are the small princesses – the third generation of the family, and the fashion faces of the brand.

Expect “tale in reality,” which will present us Princeska during the second night of the biggest fashion event in Bulgaria – Sofia Fashion Week 2016.