The designer, Stoyan Radichev, graduated Fashion Design in 2000 in city of Plovdiv. In the beginning he begins with the production of denim apparel under his own brand, but at a later stage reorients to bridal and prom dresses. The atelier and his stores are located in Asenovgrad. Since 2008, the company develops and makes appearances in many prestigious competitions and reviews, on which he shows new collections and leading fashion trends in wedding and graduation fashion. As the most significant achievements, can be marked – the participation as a chief designer of “Miss Bulgaria” 2014, and the presentation for the third consecutive year with a self-review, at the most significant event for designers – the Bulgarian “Golden needle” awards.